IDATEN is a new American media & clothing company focused on high-quality manufacturing design and cool media presentation under the careful watch of the Sho The Flow.

We make products inspired by the aesthetics of sportswear, and the athletes who we looked up to as kids. The result is a unique interpretation of traditional men's essential items, with a mix of technical touches and unique fabric combinations.

As anime-heads, we at IDATEN want to give you a new vision of streetwear and still show your love of anime. With original characters constantly being created, there’s always something fresh to add to your wardrobe.

All Artwork was made by the 1 of the 2 owners of the company, Cruz White AKA Sho The Flow.